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The HaltingWinter Podcast: Monte Walker

In the latest episode of The HaltingWinter Podcast, we dive into an extraordinary conversation with Sam Toles, CEO of CiviSocial, whose journey from Hollywood executive to municipal communications innovator offers groundbreaking insights for city leaders.

Sam’s career spans roles at MGM, Bleacher Report, and working with leading content creators like Mr. Beast. But what makes his perspective truly unique is how he’s translated these high-level media insights into practical strategies for local governments.

The Trust Advantage You Didn’t Know You Had

One of the most compelling revelations from our conversation is the hidden advantage local governments possess. While trust in traditional media has plummeted to 31%, trust in local government stands at an impressive 67%. The challenge? Most cities aren’t leveraging this trust effectively through their communications.

Why Your Current Social Media Strategy Might Be Obsolete

Sam challenges the conventional wisdom about municipal social media, making a crucial distinction between Social Media 1.0 (text-based platforms focused on comments) and Social Media 2.0 (video-based platforms prioritizing shares). This shift demands a fundamental rethinking of how cities engage with their communities.

Your Best Content Creators Are Already on Your Payroll

Perhaps the most revolutionary aspect of Sam’s approach is his strategy for transforming municipal communications without adding staff. The solution? Empowering your existing employees – from police officers to parks workers – to become authentic storytellers for your city.

What You’ll Learn:

  • How to identify and empower natural content creators within your current staff
  • Why traditional communication methods are becoming less effective
  • Practical strategies for implementing video-based social media
  • How to transform your PIO from a content creator to a content strategist
  • Ways to leverage AI tools to enhance municipal communications
  • Techniques for building authentic connections with your community

Whether you’re a city manager, communications director, or elected official, this episode offers invaluable insights into the future of municipal engagement. Sam’s unique blend of entertainment industry expertise and local government experience provides a roadmap for transforming how cities connect with their communities.

Listen Now

Don’t miss this transformative conversation. Episode 135 of The HaltingWinter Podcast is available now on all major podcast platforms. Listen Here –>

To connect with Sam Toles and CiviSocial: Go Here –>

Seth Winterhalter is President of HaltingWinter Municipal Solutions, dedicated to making stronger cities through stronger leaders. Through executive coaching, results-based consulting, and the Municipal Leadership Development Circle (MLDC), HaltingWinter helps city managers and municipal leaders transform their leadership impact and their organizational culture.