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If there’s one place where showing vulnerability seems counterintuitive, it’s in city management. After all, you’re expected to be the steady hand, the confident decision-maker, the unshakeable leader who guides your city through challenges. But what if controlled vulnerability isn’t just acceptable – what if it’s actually your secret weapon for building stronger teams and more resilient organizations?

In “The Culture Code,” Daniel Coyle reveals a surprising pattern among high-performing organizations: their leaders understand how to use strategic vulnerability to build trust and drive results. Today, we’ll explore how this applies in the unique pressure cooker of municipal leadership.

The Vulnerability Paradox

Here’s a scenario that plays out in city halls everywhere:
A project is behind schedule. Budget pressures are mounting. Your instinct is to project unwavering confidence, to assure everyone that you’ve got it all under control. But what if that very instinct – the need to appear infallible – is actually undermining your leadership effectiveness?

Redefining Vulnerability in Municipal Leadership

Let’s be clear: We’re not talking about oversharing personal struggles or showing weakness. We’re talking about strategic vulnerability – the kind that:

  • Demonstrates authentic leadership
  • Builds trust through transparency
  • Creates space for honest dialogue
  • Models the behavior you want to see in your team

The Three Levels of Strategic Vulnerability

Level 1: Acknowledging Reality

  • Openly discussing challenges without sugar-coating
  • Admitting when you don’t have all the answers
  • Acknowledging the complexity of municipal decisions

Level 2: Sharing Process

  • Walking through your decision-making rationale
  • Explaining what you’re wrestling with
  • Showing how you navigate uncertainty

Level 3: Inviting Input

  • Actively seeking different perspectives
  • Creating space for dissenting views
  • Demonstrating that leadership doesn’t mean having all the answers

What Strategic Vulnerability Looks Like in Practice

Instead of: “We’ve got this under control.”
Try: “Here’s what we know, what we don’t know, and how we’re figuring it out.”

Instead of: “This is the direction we’re going.”
Try: “Here’s my thinking on this – what am I missing?”

Instead of: “Failure is not an option.”
Try: “We might not get this perfect the first time, but here’s how we’ll learn and adjust.”

The Five Moments When Vulnerability Matters Most

  1. During Change Initiatives
    • Share what you’re uncertain about
    • Acknowledge the challenges ahead
    • Invite dialogue about concerns
  2. After Setbacks
    • Own mistakes openly
    • Share lessons learned
    • Model resilience through transparency
  3. In Strategic Planning
    • Admit what you don’t know about the future
    • Share your thought process
    • Create space for challenging assumptions
  4. During Crisis Management
    • Be clear about what’s unknown
    • Share how you’re gathering information
    • Update as understanding evolves
  5. In Team Development
    • Share your own growth areas
    • Discuss past learning experiences
    • Create safe space for others to do the same

The Power of “I Don’t Know”

These three words, used strategically, can be more powerful than any confident proclamation:

  • They build trust through honesty
  • They create space for collective problem-solving
  • They model the humility needed for continuous learning

Balancing Vulnerability and Authority

The key is finding the sweet spot between openness and strength. Here’s how:

1. Frame Vulnerability as Strength

    • “I want to share my thinking process so we can make this better together”
    • “I’m being transparent because this decision affects all of us”
    • “I value your perspective on what I might be missing”

    2. Choose Your Moments

      • Be strategic about when and how you show vulnerability
      • Balance openness with clear direction
      • Match the level of vulnerability to the situation

      3. Follow Through with Action

        • Back up vulnerable moments with decisive action
        • Show how input influences decisions
        • Demonstrate that openness leads to better outcomes

        Your Leadership Challenge

        This week, try these three exercises in strategic vulnerability:

        1. The Learning Share
          Start your next team meeting by sharing something you’re currently working to improve about your leadership style.
        2. The Process Reveal
          When making a significant decision, walk your team through your thinking process, including your doubts and considerations.
        3. The Input Invitation
          Before finalizing a plan, explicitly ask: “What am I not seeing here? What concerns haven’t I addressed?”

        The Lasting Impact

        When used strategically, vulnerability doesn’t diminish your authority – it enhances it. It shows that you’re:

        • Secure enough to be honest
        • Strong enough to be open
        • Wise enough to know you don’t have all the answers

        Transform Your Leadership in 2025

        Ready to master the art of strategic vulnerability and other essential leadership skills? The Municipal Leadership Development Circle (MLDC) launches January 2025, offering a comprehensive approach to developing authentic, effective leadership in the municipal context.

        Join a community of peers who understand your challenges and are committed to growing together. Learn how to balance strength with openness, authority with authenticity, and confidence with vulnerability.


        Seth Winterhalter is President of HaltingWinter Municipal Solutions, dedicated to making stronger cities through stronger leaders. Through executive coaching, consulting, and the Municipal Leadership Development Circle (MLDC), HaltingWinter helps city managers and municipal leaders transform their leadership impact and their organizational culture.