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MLDC Book of the Week: “Just Listen” by Mark Goulston

You prepared for three hours. Your presentation is solid. The data supports every recommendation. Your proposal will save money, improve service delivery, and solve a real problem.

Fifteen minutes into the meeting, you watch it die.

Not because the proposal is flawed. Not because the numbers don’t work. But because three council members decided they weren’t interested before you finished your opening remarks.